Notes that Google has done something similar. It’s also possible that Microsoft can detect if Google or another search engine is active in Google Chrome, which explains why pop-ups only appear on some devices. This tool references “IsEdgeUsedInLast48Hours”, indicating that if Microsoft Edge has not been used in the last 48 hours, then the pop-up may be triggered. This file may interact with various features that integrate with Bing, including Windows Search. This pop-up is related to a tool called “ BGAUpsell.EXE” related to Microsoft Bing Services 2.0, a background process designed to enhance Bing features on Windows 11 and 10. The above pop-up window is aimed at devices with Google Chrome installed and Google Search and bypasses all notifications and focus on accessibility settings, and some users report that this pop-up window also appears when playing games or watching videos. The ad reminds users of the benefits of using Bing, such as support for AI chat and Microsoft rewards.Ī Microsoft spokesperson confirmed in an interview with Windows Latest that the company has realized that the pop-up will appear on the game (bypassing the notification setting) and has suspended the ad while it investigates. August 8 news, recently, Microsoft in Windows 29 (and 11) system to increase the promotion of the Bing search engine and Edge browser, the latest ad tries to let users use Bing by default in Google Chrome browser instead of Google search.Īccording to Windows Latest, the pop-up appears in the lower-right corner of the desktop, overlaid on top of all apps and games.
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